The Medium is the Message, and You Are the Medium

You’ve probably all heard Marshall McLuhan’s famous quote “the medium is the message.”

When we think of his use of the world “medium”, we usually associate it with print, radio, television and cinema.

But ultimately, we humans are all the original media, and stories are the original messages - they are the way we have traditionally shared our knowledge and experiences, our lessons, our hopes, dreams and fears.

Before we connected on the web or sat in front of the television or radio, and even before we had the written word, we listened to the storyteller. We came together, and gathered around a fire. We sat, absorbed in the experience, as the storyteller gave context to the world around us, and made sense of the experiences we all share as humans.

We were the medium. And even today, with all our technology, when that medium is another human being, the message becomes all the more powerful.

To bring it back to McLuhan’s proposition, the power isn’t only in the story we tell (the message) it’s also due to the fact that we are telling the story.

We are sharing ourselves and our experiences, and immediately we can all see that we are more similar than different, that we are not alone in our experience, and that there is a great power in releasing these stories into the world.

By taking the stories outside of ourselves and sharing them with others, we can change the world. I truly believe that.

As a video producer, that’s what I love about my work. I get to help people share their stories, and my goal is always the same: to allow the viewer to see themselves in the story, and connect with it emotionally. When that happens, we can inspire change.